Services

Custom Design

ROOFER WEB MARKETING designs custom websites for contractors with the intention of ranking them on the top of Google for relevant keywords. SEO-friendly Design involves a lot more than visual presentation. With a team of webmasters on our staff, each custom design is crafted to dominate local search rankings for contractors.  Here’s exactly what we do:

1. 1. Design Your Custom Website With Your Company Logo, Photos, and Color Scheme
2. 2. Create a Logical URL Structure / Hierarchy with Target Keywords in your Industry and Location
3. 3. Implement Schema Markup so Google can Parcel Contact Information, Location Data and Industry Context, and Rank Your Website for Relevant Keywords
4. 4. Perform Weekly Site Backups to Ensure Your Site is Protected from Errors or Server Issues

Design Principles

• Custom Coding (No Templates)
• Graphic Design
• Mobile Design
• Navigation
• Responsive Design
• SEO-friendly Design

Search Engine Optimization

ROOFER WEB MARKETING optimizes websites to rank on Google for the most relevant keywords in their location and industry. The goal of every online marketing campaign is to generate quality leads. Our SEO services are designed to achieve this goal. Here is exactly how we optimize your web presence:

1. 1. Create an SEO Strategy Based on Target Customer and Location
2. 2. Perform Keyword Research to Identify The Highest Value Terms
3. 3. Publish High Quality Pages of Content for Each of Your Services
4. 4. Conduct On-Page SEO with Title Tags, Header Tags, Meta Descriptions and Keyword Placement

SEO Principles

• Content Writing
• Keyword Research
• Local SEO
• On-Page SEO
• Off-Site SEO
• Technical SEO

Local Mapping

ROOFER WEB MARKETING understands that local clicks come not only from website visits but from Google Maps visibility. When a user searches for local contractors in their area, they are shown the Local Maps Pack which features the top 3 Maps results in the industry and location. Our goal is to place you within that showcase. Here’s how we achieve our goal:

1. 1. Claim and Optimize Your Google My Business Listing
2. 2. Verify Your Address on Google Maps
3. 3. Link your Website with Your Google My Business Page
4. 4. Target Local Keywords for Your Google My Business and Maps Listing

Local Mapping Principles

• Address Verification
• Google Maps Placement
• Google My Business Listing Claim
• Google My Business Optimization
• Website Contact Information (Matches with Google Maps)
• Website Reviews Integration

Reviews Management

ROOFER WEB MARKETING helps local contractors generate reviews for their business which helps earn trust online. Over 90% of consumers check online reviews before making a purchase decision.  With this in mind, not only must there be a number of reviews on your local listings, but they must remain mostly favorable in the aggregate. Ideally 4/5 stars minimum. Here’s exactly how ROOFER WEB MARKETING manages online reviews:

1. 1. Install Righteous Reviews on Your Website
2. * Our In-House Widget Designed to Populate Google and Facebook Reviews on Your Homepage and Empower Customers to Leave Feedback at Their Convenience, Including Automated Text Reminders With Direct Links to Reviews Pages
3. 2. Monitor Feedback on Your Google and Facebook Business Listings
4. 3. Notify You of Any Negative Feedback and Counsel With You on How You Choose to Proceed
5. 4. Showcase Your Aggregate Star Rating on Your Search Results for Specific Service Pages

Reviews Management Principles

• Company Branding
• Customer Convenience
• Text Reminders
• Righteous Reviews (Website Plugin)
• Website Reviews Integration

Content Writing

ROOFER WEB MARKETING employs a professional staff of in-house writers who are ready to craft high quality pages for your local website. Our staff publishes original SEO-friendly content for each page on your site and follows Google’s Quality Guidelines to the letter. Our team is composed of college educated writers with previous careers in publishing or writing. Writers are regularly trained in the latest SEO best practices and are managed by an on-staff editor. Here’s exactly how we write your content:

1. 1. Thoroughly Research Your Company, Industry and Services
2. 2. Write Original and Unique Copy for Each Page Proposed in Your SEO Stratagy
3. 3. Test Each Page on CopyScape to Prevent Duplicate Content Issues
4. 4. Embed Relevant Internal and External Links Within Page Content to Build SEO Authority and Facilitate Website Navigation

Content Writing Principles

• Content Marketing
• Content Quality
• Content Relevance
• Content Uniqueness
• SEO-friendly Content
• Topical Content

PPC Management (Monthly)

AdWords Shown on Mobile

If you sign up for Ad Spend PPC management, you will receive the following:

• Google Ads (AdWords) Campaign Management
• Google Ads (AdWords) Certified Campaign Manager
• Landing Page Optimization
• PPC Budget Evaluation
• PPC Campaign Analysis
• PPC Keyword Research
• PPC Demographic Targeting

How Google Ads (AdWords) Helps Your Small Business

Google Ads (AdWords) is a Pay Per Click Advertising technique that helps businesses rank at the very top of Google SERPs with paid ads. Unlike organic SEO, PPC Advertising doesn’t require much time to take effect, and can generate leads for business owners very quickly. Paid ads work best under the management of a certified AdWords specialist. To maximize your ad spend, a working knowledge of budget management, keyword research, and demographic targeting is critical. Here’s how PPC management can help:

• Appear On The Top of Google Quickly
• Maximize Ad Spend for Optimal ROI
• Target Relevant Consumers for High Value Clicks

Social Media Management (Monthly)

Facebook & Twitter on Mobile Devices

If you sign up for social media management, you will receive the following:

• Ad Spend Management (for Social Media Ads)
• Conversion Analysis
• Demographic Targeting
• Likes, Interactions, Followers

How Social Media Helps Your Small Business

Social media platforms like Facebook are some of the most active internet channels on the web. It’s where the vast majority of your target consumers congregate which makes it an ideal target for customer acquisition. With Facebook, you can target demographics based on a whole host of parameters, each of which can be specified to narrow your precise and ideal customer. Because of Facebook’s database of personal information, companies can target users based on their age, location, industry, salary, interests, and more. In addition to acquiring customers directly from social media, signals produced through likes, interactions, and followers can influence your organic positions as well. Here are the benefits to social media management:

• Consumer Targeting
• Customer Acquisition
• Increased Engagement
• Signals (Organic Influence)

Multimedia Production Package (Monthly)

YouTube Video Screen With Title Beneath

If you sign up for the multimedia extension, you will receive the following:

• Week 1: 10-20 minute podcast hosted on Blubrry
• Week 2: Professionally edited video uploaded to YouTube (Branded Channel)
• Week 3: Podcast syndication through Apple & Spotify
• Week 4: Video editing & syndication through Facebook, Twitter, Instagram (Brand Accounts)

How Multimedia Helps Your Small Business

Google loves content, and while text-based content is effective, multimedia content is rich, modern, and encourages greater engagement. Additionally, it can be syndicated through multiple web channels and capture users’ attention visually. One of those web channels is social media, which has a variety of outlets through which to push video and audio content like podcasts. Social signals are considered a ranking factor for local businesses and there’s no greater fuel for a social signal than multimedia content. Another channel is the YouTube carousel which appears directly on Google search results. When a user searches for a keyword related to your industry, the top of the results page often displays 3 videos from YouTube above traditional organic webpage results. Best of all perhaps, is that an embedded video within a page of your company’s website can help it rank higher for industry-related keywords and increase your overall authority. In summary, multimedia production helps small businesses.

• Enhanced Content
• Media Syndication
• Search Engine Optimization (Page Embeds)
• Social Media Signals
• Video Carousel Results
• Website Authority