Every online marketing presence needs a solid foundation. For local contractors, it should come in the form of your company website. ROOFER WEB MARKETING provides custom web design to contractors like yourself. With a team of highly skilled web designers on staff, we can maximize the performance of your company online. From Search Engine Optimization to Conversion Rate Optimization, a website can make the difference in lead generation for contractors. A user visiting your website is only the first step of a longer sales process, and your design must increase the chances of closing the deal.
Custom Websites
With professional designers on staff, we customize websites for each client. Unlike DIY website makers, custom designs showcase unique code to Google and allow for more control over the placement of graphics, content, and images. Furthermore, with control over HTML, designers can incorporate helpful SEO measures like schema markup which helps Google parcel data and appropriately market your website on SERPs for relevant queries.
- Custom Code
- Creative Control
- Schema Markup
Branded Design
Each website is a representation of the client’s brand. For contractors who have existing logos, our team of designers implements them onto the website along with their color scheme. For those of you without a logo, we can create one for your new site. It helps to have company images that you can send over to us for part of our design efforts. We like to showcase your employees, equipment, and jobs, within the design itself. It’s part of branding.
- Color Scheme
- Logo Design
- Unique Images
Mobile Design
Being optimized for mobile is non-negotiable in 2019. Any designer should be expected to create mobile-friendly websites that can be indexed on Google and appeal to the mobile user. Since most visitors of your website will access it on a smartphone, there are several measures that can enhance their experience. One of them is click-to-call functionality. By embedding a phone number link, the user can call straight from he website, leading to a sale.
- Click To Call Functionality
- Mobile Indexing
- Mobile Optimization
Responsive Design
Most visitors will be using a smartphone, but because there are so many variations (i.e. iPhone, Android, etc.) not to mention the users who utilize desktop or tablet, their must be a website that responds well on each one, hence the term responsive design. Google has gone as far as to publicly recommend its use to web developers. ROOFER WEB MARKETING builds all websites using responsive design, to gather as many leads as possible.
- Smartphone
- Tablet
- Desktop
Conversion Rate Optimization
The goal of a website is to convert the visitor into a sale. SEO helps attract relevant users, but the website itself should close the deal and prompt an action from the visitor. This is typically done through what is refereed to as a call to action, which is an aspect of web design. Calls to action can include buttons to call or email, as well as free SEO audits. Anything to get a user started on the sales funnel is worthwhile for website. CRO.
- Call To Action
- Lead Generation
- Sales Funnel